Marketing and Business Bachelor’s degree
53 programs — 36 with federal cost data, the rest suppressed for small class sizes and listed after them, led by institutions where this is the main program rather than one of many. Federal figures cover the wider program family, so a row may share its numbers with related degrees.
Data last updated
Specific program
Schools file the same degree under different federal codes — Berklee’s music production sits under “Music, Other”, Academy of Art’s under “Recording Arts”. These groups gather every code a program is actually filed under.
Field
Hide for-profit colleges(4 programs)What our data shows about for-profit collegesAcross the creative fields on this site, students at private for-profit institutions borrow 27% more than students at public ones ($29,332 against $23,033) and earn 15% less four years after completing ($38,361 against $45,110).The combined effect is severe. Median debt at a for-profit equals 70% of a graduate’s annual earnings, against 47% at a public institution. And 10% of for-profit programs leave graduates owing more than they earn in a year — against 1% of public ones. Ten times the rate.This is a pattern across 212 for-profit programs, not a handful of outliers, and it holds in every creative field we cover. It does not mean no for-profit program is worth taking: some appear high in our best-value rankings, and this filter hides those too. It means the odds are materially worse, and the burden of proof sits with the school.Figures are medians computed from the College Scorecard and IPEDS data behind every table on this site.
| Institution | Programcredential and delivery | at completion | 4 yrs after | Median federal loan debt at completion, divided by median earnings four years later. It answers a single question: how much of one year’s income do you owe on the day you finish?Below 50% is generally considered manageable. Above 100% means graduates owe more than they earn in a year, and repayment on a standard ten-year plan starts to consume a serious share of income.Debt covers federal loans only, so real ratios are often worse. Both figures are medians — half of graduates fall on the wrong side of each. |
|---|---|---|---|---|
| Millikin UniversityIL · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campus | — | $71,399 | — |
| Universidad del Sagrado CorazonPR · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | — | $30,178 | — |
| University of Northern IowaIA · PublicRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:International MarketingMarketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $16,661 | $72,757 | 23% |
| Messiah UniversityPA · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | — | $67,900 | — |
| Western Michigan UniversityMI · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementOrganizational LeadershipNon-Profit/Public/Organizational ManagementBusiness Administration, Management and Operations, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $75,143 | 33% |
| University of Michigan-DearbornMI · PublicRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,250 | $73,340 | 30% |
| Aurora UniversityIL · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $19,500 | $64,813 | 30% |
| George Fox UniversityOR · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,000 | $67,364 | 31% |
| Park UniversityMO · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | — | $56,834 | — |
| Baldwin Wallace UniversityOH · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $67,934 | 40% |
| Utah Valley UniversityUT · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralMarketing, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $11,875 | $81,582 | 15% |
| Fashion Institute of TechnologyNY · PublicRequest information → | Digital MarketingBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:International MarketingThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $15,500 | $67,002 | 23% |
| Bemidji State UniversityMN · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralProject ManagementNon-Profit/Public/Organizational ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $19,125 | $64,086 | 30% |
| Adrian CollegeMI · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $66,808 | 40% |
| East Tennessee State UniversityTN · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipNon-Profit/Public/Organizational ManagementLogistics, Materials, and Supply Chain ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $18,500 | $55,719 | 33% |
| Providence CollegeRI · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $89,629 | 30% |
| Rutgers University-NewarkNJ · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,250 | $83,606 | 25% |
| University of ToledoOH · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementOperations Management and SupervisionThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,050 | $67,516 | 31% |
| Judson UniversityIL · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $63,153 | 40% |
| Indiana University of Pennsylvania-Main CampusPA · PublicRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,500 | $58,043 | 44% |
| Nichols CollegeMA · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $26,949 | $60,365 | 45% |
| Winthrop UniversitySC · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $61,987 | 44% |
| Western Governors UniversityUT · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $12,929 | $71,431 | 18% |
| The University of MontanaMT · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipNon-Profit/Public/Organizational ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $20,359 | $57,892 | 35% |
| Lycoming CollegePA · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $66,056 | 41% |
| University of ScrantonPA · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralBusiness Administration, Management and Operations, OtherOperations Management and SupervisionLogistics, Materials, and Supply Chain ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $80,611 | 31% |
| Lewis UniversityIL · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipLogistics, Materials, and Supply Chain ManagementProject ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,990 | $71,987 | 32% |
| Wright State University-Main CampusOH · PublicRequest information → | Digital MarketingBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $23,250 | $64,589 | 36% |
| Southern Oregon UniversityOR · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralNon-Profit/Public/Organizational ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $65,171 | 38% |
| University of Alabama at BirminghamAL · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,072 | $56,591 | 39% |
| Cleveland State UniversityOH · PublicRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,750 | $61,829 | 37% |
| University of Arkansas at Little RockAR · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $24,156 | $51,384 | 47% |
| Ferris State UniversityMI · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOperations Management and SupervisionOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $19,799 | $64,131 | 31% |
| Eastern Michigan UniversityMI · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementNon-Profit/Public/Organizational ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,130 | $66,233 | 32% |
| The University of Texas Permian BasinTX · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,381 | — | — |
| Ashford UniversityCA · Private for-profitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralBusiness Administration, Management and Operations, OtherOrganizational LeadershipProject ManagementLogistics, Materials, and Supply Chain ManagementOperations Management and SupervisionResearch and Development ManagementNon-Profit/Public/Organizational ManagementCustomer Service ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $34,370 | $71,782 | 48% |
| Full Sail UniversityFL · Private for-profitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Not reportedOffers: Digital Marketing (BS) | Not reported | Not reported | — |
| Mid-America Christian UniversityOK · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Hybrid | Not reported | Not reported | — |
| Rochester Institute of TechnologyNY · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campus | Not reported | Not reported | — |
| The College of IdahoID · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campus | Not reported | Not reported | — |
| University of Advancing TechnologyAZ · Private for-profitRequest information → | Digital MarketingBachelor’s degree · Hybrid | Not reported | Not reported | — |
| University of Saint KatherineCA · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campus | Not reported | Not reported | — |
| Wayland Baptist UniversityTX · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Hybrid | Not reported | Not reported | — |
| Harrisburg University of Science and TechnologyPA · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Project ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Ana G. Mendez UniversityFL · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Reinhardt UniversityGA · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| The University of Texas Permian BasinTX · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Mount Vernon Nazarene UniversityOH · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Elizabethtown CollegePA · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Ensign CollegeUT · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| University of Wisconsin-Green BayWI · PublicRequest information → | Digital MarketingBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Peninsula CollegeWA · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · On campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOffice Management and SupervisionThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Westcliff UniversityCA · Private for-profitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · HybridWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementNon-Profit/Public/Organizational ManagementBusiness Administration, Management and Operations, OtherOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
Source: College Scorecard, Field of Study (retrieved September 2026)
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One thing these figures cannot tell you
Earnings and debt are reported by the federal government at a four-digit program level, so a figure shown against “Marketing and Business” covers every related program at that institution rather than one named degree. Full methodology.