Online Marketing and Business Bachelor’s degree
15 programs — 11 with federal cost data, the rest suppressed for small class sizes and listed after them, led by institutions where this is the main program rather than one of many. Federal figures cover the wider program family, so a row may share its numbers with related degrees.
Data last updated
Specific program
Schools file the same degree under different federal codes — Berklee’s music production sits under “Music, Other”, Academy of Art’s under “Recording Arts”. These groups gather every code a program is actually filed under.
Hide for-profit collegesWhat our data shows about for-profit collegesAcross the creative fields on this site, students at private for-profit institutions borrow 27% more than students at public ones ($29,332 against $23,033) and earn 15% less four years after completing ($38,361 against $45,110).The combined effect is severe. Median debt at a for-profit equals 70% of a graduate’s annual earnings, against 47% at a public institution. And 10% of for-profit programs leave graduates owing more than they earn in a year — against 1% of public ones. Ten times the rate.This is a pattern across 212 for-profit programs, not a handful of outliers, and it holds in every creative field we cover. It does not mean no for-profit program is worth taking: some appear high in our best-value rankings, and this filter hides those too. It means the odds are materially worse, and the burden of proof sits with the school.Figures are medians computed from the College Scorecard and IPEDS data behind every table on this site.
| Institution | Programcredential and delivery | at completion | 4 yrs after | Median federal loan debt at completion, divided by median earnings four years later. It answers a single question: how much of one year’s income do you owe on the day you finish?Below 50% is generally considered manageable. Above 100% means graduates owe more than they earn in a year, and repayment on a standard ten-year plan starts to consume a serious share of income.Debt covers federal loans only, so real ratios are often worse. Both figures are medians — half of graduates fall on the wrong side of each. |
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| Western Michigan UniversityMI · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementOrganizational LeadershipNon-Profit/Public/Organizational ManagementBusiness Administration, Management and Operations, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $75,143 | 33% |
| Baldwin Wallace UniversityOH · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $27,000 | $67,934 | 40% |
| Utah Valley UniversityUT · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralMarketing, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $11,875 | $81,582 | 15% |
| Fashion Institute of TechnologyNY · PublicRequest information → | Digital MarketingBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:International MarketingThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $15,500 | $67,002 | 23% |
| East Tennessee State UniversityTN · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipNon-Profit/Public/Organizational ManagementLogistics, Materials, and Supply Chain ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $18,500 | $55,719 | 33% |
| Rutgers University-NewarkNJ · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralLogistics, Materials, and Supply Chain ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,250 | $83,606 | 25% |
| Judson UniversityIL · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $25,000 | $63,153 | 40% |
| Lewis UniversityIL · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOrganizational LeadershipLogistics, Materials, and Supply Chain ManagementProject ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,990 | $71,987 | 32% |
| University of Alabama at BirminghamAL · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $22,072 | $56,591 | 39% |
| Ferris State UniversityMI · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralOperations Management and SupervisionOrganizational LeadershipThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $19,799 | $64,131 | 31% |
| The University of Texas Permian BasinTX · PublicRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Business Administration and Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | $21,381 | — | — |
| Harrisburg University of Science and TechnologyPA · Private nonprofitRequest information → | E-Commerce/Electronic CommerceBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Project ManagementThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Ana G. Mendez UniversityFL · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing, OtherThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| The University of Texas Permian BasinTX · PublicRequest information → | Digital MarketingBachelor’s degree · Fully onlineWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
| Mount Vernon Nazarene UniversityOH · Private nonprofitRequest information → | Digital MarketingBachelor’s degree · Online or on campusWhat this figure actually coversThe federal government reports debt and earnings for a whole program family rather than one degree. At this institution that family also includes:Marketing/Marketing Management, GeneralThe figures on this row describe all of them together. We cannot separate them, and we do not estimate. | Not reported | Not reported | — |
Source: College Scorecard, Field of Study (retrieved September 2026)
How we are paid: StudyCreative earns revenue when readers ask to be connected with a school. No school pays to appear in these figures, to change them, or to be left out of them. Full disclosure.
One thing these figures cannot tell you
Earnings and debt are reported by the federal government at a four-digit program level, so a figure shown against “Marketing and Business” covers every related program at that institution rather than one named degree. That pooling also spans delivery: where a school runs the same credential both online and on campus, the federal figures combine both sets of students. We cannot separate them, and we do not estimate. Full methodology.