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On-campus Marketing and Business Bachelor’s degree

1,590 programs — 1,121 with federal cost data, the rest suppressed for small class sizes and listed after them, ordered by median debt against median earnings — lowest first.

Data last updated

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Schools file the same degree under different federal codes — Berklee’s music production sits under “Music, Other”, Academy of Art’s under “Recording Arts”. These groups gather every code a program is actually filed under.

Business Administration 770Organizational Leadership 176Marketing 576Project & Operations Management 164Retail & Sales Management 43Public Relations & Advertising 220Digital Marketing & E-Commerce 27
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On-campus Marketing and Business Bachelor’s degree ranked by debt-to-earnings ratio
InstitutionProgramcredential and deliveryat completion4 yrs after
University of California-BerkeleyCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$11,300$144,5998%
Brigham Young UniversityUT · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$11,000$112,59610%
Brigham Young UniversityUT · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$11,000$105,54410%
University of North Carolina at Chapel HillNC · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,239$135,87410%
University of Puerto Rico-Rio PiedrasPR · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$5,500$46,03812%
Georgetown UniversityDC · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,975$117,73313%
Weber State UniversityUT · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$10,083$77,82813%
University of Michigan-Ann ArborMI · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,000$144,65413%
Pensacola State CollegeFL · PublicRequest information →Business Administration, Management and Operations, OtherBachelor’s degree · On campus$7,250$53,19714%
University of Puerto Rico-Rio PiedrasPR · PublicRequest information →Public Relations/Image ManagementBachelor’s degree · On campus$5,500$40,17314%
Emory UniversityGA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$136,73114%
Columbia Basin CollegeWA · PublicRequest information →Project ManagementBachelor’s degree · On campus$11,042$77,26014%
Carnegie Mellon UniversityPA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$23,250$160,78314%
Boston CollegeMA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$18,125$123,14415%
Brigham Young UniversityUT · Private nonprofitRequest information →AdvertisingBachelor’s degree · On campus$11,974$80,84115%
University of PennsylvaniaPA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,348$136,80615%
California Polytechnic State University-San Luis ObispoCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,633$110,90215%
University of PennsylvaniaPA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,412$112,21116%
Brigham Young University-IdahoID · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$12,812$81,48916%
Georgetown UniversityDC · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,000$105,94416%
University of California-IrvineCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,000$80,75516%
CUNY Bernard M Baruch CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$12,000$73,61916%
CUNY Brooklyn CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$10,000$61,32316%
University of FloridaFL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$15,250$92,62616%
Boston CollegeMA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$18,000$106,35317%
University of Washington-Seattle CampusWA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$15,000$88,11417%
University of Washington-Bothell CampusWA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$15,000$88,11417%
University of Washington-Tacoma CampusWA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$15,000$88,11417%
University of Washington-Seattle CampusWA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,654$78,77117%
University of Washington-Bothell CampusWA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,654$78,77117%
University of Washington-Tacoma CampusWA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,654$78,77117%
Washington University in St LouisMO · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,500$100,48917%
CUNY York CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$11,000$62,99317%
William & MaryVA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$111,36618%
Utah State UniversityUT · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,000$79,87518%
CUNY Lehman CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$10,963$62,49618%
University of Illinois Urbana-ChampaignIL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,087$107,90418%
California State University-Monterey BayCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,000$72,55818%
Southern Methodist UniversityTX · Private nonprofitRequest information →Office Management and SupervisionBachelor’s degree · On campus$19,500$106,79918%
University of Oklahoma-Norman CampusOK · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,679$88,95319%
Santa Clara UniversityCA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,712$104,72319%
Northeastern Illinois UniversityIL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$13,000$69,01119%
Franklin and Marshall CollegePA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$101,89519%
University of GeorgiaGA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,750$80,88119%
California State University-FullertonCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,982$71,64620%
Tulane University of LouisianaLA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,375$98,50320%
University of RichmondVA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,577$103,85620%
California State University-SacramentoCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,490$67,63620%
Florida State UniversityFL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,040$84,98120%
Tulane University of LouisianaLA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,250$95,96620%
Texas Christian UniversityTX · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,500$97,14820%
University of GeorgiaGA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,318$85,78520%
Georgia Institute of Technology-Main CampusGA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campusOffers: Computer Science (BS) · Computational Media (BS) · Digital Media (MS)$21,500$106,15520%
University of Puerto Rico-AguadillaPR · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$5,500$27,07620%
Westminster UniversityUT · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$14,000$68,78620%
University of MiamiFL · Private nonprofitRequest information →AdvertisingBachelor’s degree · On campus$17,000$82,99920%
Florida State UniversityFL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,884$77,32021%
California State University-Los AngelesCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,000$62,71621%
California State University-NorthridgeCA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$13,350$64,37321%
California State University-East BayCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,125$77,56721%
University of Maryland-College ParkMD · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,500$93,78221%
Binghamton UniversityNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,875$76,27121%
Lehigh UniversityPA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,500$98,48121%
University of Notre DameIN · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,000$91,08821%
Lehigh UniversityPA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,534$98,32021%
CUNY City CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,632$64,41421%
Babson CollegeMA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$22,766$107,52021%
Miami Dade CollegeFL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campusOffers: Film, Television and Digital Production (BAS) · Animation and Game Art (AS) · Game Development and Design (AS) · Computer Arts Animation (AA)$12,140$57,22521%
Northeastern Illinois UniversityIL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,750$69,22621%
The University of Texas at AustinTX · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,625$91,95521%
Colorado Mountain CollegeCO · PublicRequest information →Organizational LeadershipBachelor’s degree · On campus$13,881$64,94921%
University of Pittsburgh-Pittsburgh CampusPA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,500$95,91721%
Boston UniversityMA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$23,196$108,41221%
Southern Methodist UniversityTX · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,000$88,62721%
University of Houston-Clear LakeTX · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$11,875$55,28021%
University of Puerto Rico-MayaguezPR · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$8,250$38,35122%
University of MiamiFL · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$18,508$85,93522%
Elon UniversityNC · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,500$95,16322%
California State University-NorthridgeCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,175$65,76022%
Purdue University-Main CampusIN · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$18,274$84,72522%
Arizona State University Campus ImmersionAZ · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$16,200$75,09922%
James Madison UniversityVA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,500$89,94422%
The University of Texas at AustinTX · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,500$94,45822%
Sonoma State UniversityCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,500$75,88722%
Southern Methodist UniversityTX · Private nonprofitRequest information →AdvertisingBachelor’s degree · On campus$19,500$89,33022%
California State Polytechnic University-PomonaCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,500$70,95422%
Texas A & M University-College StationTX · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$17,974$82,21322%
Florida State UniversityFL · PublicRequest information →Public Relations, Advertising, and Applied CommunicationBachelor’s degree · On campus$14,442$65,94122%
Towson UniversityMD · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$17,250$78,49722%
University of Illinois Urbana-ChampaignIL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,000$90,74422%
California State University-Long BeachCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,000$67,85322%
University of Southern CaliforniaCA · Private nonprofitRequest information →Public Relations, Advertising, and Applied CommunicationBachelor’s degree · On campus$19,500$87,94622%
Yeshiva UniversityNY · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$21,750$97,91422%
University of San FranciscoCA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$23,250$104,39022%
James Madison UniversityVA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,000$85,13722%
Stony Brook UniversityNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,362$72,76522%
Illinois State UniversityIL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,000$66,66023%
University of Maryland-College ParkMD · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$86,59023%
Taylor UniversityIN · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,682$78,19123%
Texas Christian UniversityTX · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$24,251$106,76523%
Farmingdale State CollegeNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,990$61,49723%
University of Northern IowaIA · PublicRequest information →Digital MarketingBachelor’s degree · On campus$16,661$72,75723%
University of California-RiversideCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,500$72,02723%
The University of Texas at DallasTX · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$16,969$73,73223%
New York Institute of TechnologyNY · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$17,000$73,85123%
California State University-ChicoCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,750$72,65123%
North Carolina State University at RaleighNC · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$84,34923%
California State University-Dominguez HillsCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,728$63,66223%
University of San FranciscoCA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$21,250$91,81523%
Western Washington UniversityWA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,666$71,88623%
Drake UniversityIA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$17,053$73,52323%
Chapman UniversityCA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,625$84,37823%
University of North FloridaFL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,366$65,76823%
University of California-MercedCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,000$68,27723%
Michigan State UniversityMI · PublicRequest information →Logistics, Materials, and Supply Chain ManagementBachelor’s degree · On campus$21,500$91,18724%
SUNY Old WestburyNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$14,000$59,30924%
University of Colorado BoulderCO · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,500$86,44124%
University of WyomingWY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$13,567$57,12524%
The University of Tennessee-KnoxvilleTN · PublicRequest information →Logistics, Materials, and Supply Chain ManagementBachelor’s degree · On campus$19,500$82,07424%
Binghamton UniversityNY · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,250$80,82524%
University of Central FloridaFL · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,500$69,11124%
The University of Texas at TylerTX · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$16,250$67,98024%
University of Detroit MercyMI · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$21,500$89,54024%
George Washington UniversityDC · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$22,975$95,52824%
Purdue University-Main CampusIN · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$81,04024%
University of North FloridaFL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$15,000$62,29424%
University of ConnecticutCT · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$21,500$89,20824%
SUNY College at GeneseoNY · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,000$78,28624%
University of VermontVT · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,000$82,28424%
University of Illinois ChicagoIL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,377$71,29324%
Florida SouthWestern State CollegeFL · PublicRequest information →Business Administration, Management and Operations, OtherBachelor’s degree · On campus$14,051$57,13225%
Michigan State UniversityMI · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$22,250$90,45325%
University of San DiegoCA · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,569$83,56225%
California State University-FresnoCA · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$15,800$64,13325%
University of Colorado BoulderCO · PublicRequest information →Public Relations, Advertising, and Applied CommunicationBachelor’s degree · On campus$18,500$74,77925%
Western Washington UniversityWA · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$17,166$69,32325%
Elmhurst UniversityIL · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,000$76,67825%
University of Oklahoma-Norman CampusOK · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,250$77,60625%
University of UtahUT · PublicRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$20,171$81,25225%
Arizona State University Campus ImmersionAZ · PublicRequest information →Purchasing, Procurement/Acquisitions and Contracts ManagementBachelor’s degree · On campus$20,490$82,53525%
University of UtahUT · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,765$83,51125%
Stevens Institute of TechnologyNJ · Private nonprofitRequest information →Business Administration, Management and Operations, OtherBachelor’s degree · On campus$27,000$108,40025%
University of DaytonOH · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$23,000$92,31725%
Tennessee Technological UniversityTN · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$16,177$64,89225%
Ohio State University-Main CampusOH · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$20,250$81,11925%
University of San DiegoCA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,899$79,67825%
Illinois State UniversityIL · PublicRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campus$19,472$77,95625%
Lipscomb UniversityTN · Private nonprofitRequest information →Marketing/Marketing Management, GeneralBachelor’s degree · On campusOffers: Audio Engineering Technology (BA/BS) · Music Technology (BM) · Audio Engineering (MS) · Music Business (BBA)$19,500$77,99625%
Woodbury UniversityCA · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$19,500$77,99225%
Baylor UniversityTX · Private nonprofitRequest information →Business Administration and Management, GeneralBachelor’s degree · On campus$21,500$85,96125%

Showing 150 of 1,590 programs, lowest debt-to-earnings first. Sorting reorders these 150; narrow the filters to bring the rest into view.

Source: College Scorecard, Field of Study (retrieved September 2026)

How we are paid: StudyCreative earns revenue when readers ask to be connected with a school. No school pays to appear in these figures, to change them, or to be left out of them. Full disclosure.

One thing these figures cannot tell you

Earnings and debt are reported by the federal government at a four-digit program level, so a figure shown against “Marketing and Business” covers every related program at that institution rather than one named degree. Full methodology.